If you're a small business owner in the natural beauty industry then you're probably aware of how important branding is for ensuring success. If you're a massage therapist or beauty therapist, then providing your own branded range of natural skin care is a great way to promote your brand. It's also an excellent way to boost your profits by providing another stream of income as well as the service you provide. Here are the four steps you'll need to take in order to develop and market your brand's natural skin care range.
1. Find a reputable natural skin care manufacturer
Most small business owners don't have the time, money, or expertise needed to develop a high-quality range of natural skin care. Instead, find a reputable manufacturer who can provide you with the base products you need.
Make sure that you're happy with the products' performance so that you can be comfortable putting your name and professional reputation on them. You can then have the products customised for your brand by adding in specific elements such as essential oils or botanical ingredients.
2. Choose the right packaging
The right packaging is essential, particularly if you want to market your skin care range as a luxury and high-quality brand. Packaging that looks great is important but it's equally important to choose packaging that reflects the natural ethos.
Using recycled materials, plant-based packaging and biodegradable materials are all great ways to enhance the natural ethos of your skin care range. These qualities should extend to the labelling material you choose as well.
3. Start off with a basic range
While developing your own branded range of skin care is exciting, it's important to start off slowly and not launch too many products at once. Start off with a few core products such as moisturisers, hand creams or massage oils. Once you've gauged the success of your core products and they've proven themselves to profitable, then you can introduce more products gradually.
4. Use the products in your business
It's also vital that you use your range of skin care on your clients when you're providing them with your service. Firstly, you're introducing the client to the product in a practical sense and they'll be able to see, smell and feel the benefits of the products. Secondly, you're showing the client your confidence in the products by using them instead of other brands.
Introducing your own range of natural skin care products is an exciting project. It can also be a big boost for your profits and brand recognition.Share
21 June 2017
Welcome to my new blog which will give you all the top tips you need to ensure that you look beautiful all the time. My name is Rose and I have been following fashion for the past 40 years. Believe me, I have seen it all. Every trend, every colour, every fad, every catwalk disaster. I used to dream of working in the fashion industry, but that never happened. Instead, I married and got a job in a bank. However, I still devote my time to chasing down the latest trends in the beauty and fashion world. I hope you enjoy my blog!